Wednesday 22 December 2010

PLASTIC IN ITALY

























It is many years since I started taking an interest and collecting toy soldiers, animals, civilian and manger figurines, but besides getting keen on collecting as much as possible, I have  tried to get as much information as possible about the story of the Italian firms producing the objects we longed for. It has been a hard task to find news and documentary evidence on paper about the production and marketing of the italians.




During the fifties and the sixties, contrary to what happened in other countries like Great Britain or France where the toy-manufactorers edited every year, with outmost care, up-to-date catalogues, in Italy there was a scarce diffusion of catalogues, magazines or other materials for agents, relative to this kind of toys. The news we collected are the result of an exchange of information among collectioners, flea-markets and epoch toys exchange hunting, and lately, Internet searching.



Books of great interest have already been published about the famous Italian marks of toy soldiers like C.C.Confalonieri, Chialù,






Books of great interest have already been published about the famous Italian  toy soldiers like C.C.Confalonieri, Chialù, Salpa, Figir etc. These production are mostly in composition of various materials like plaster, kaolin, glue etc, surely nobler than plastic and PVC, but more difficult to conserve.



A special note is to be made for the glorious mark Landi-Xiloplasto which put on the market a huge and very beautiful series of toy soldiers both in composition and PVC, and would deserve a special publication for the variety and vastness of its production.



For the same reason we omitted the well known Atlantic mark, whose production has been so extended that one needs a book all of its own, a specific treatment. I considered interesting filling a gap and extend research about the so-called “ lesser marks”, which are perhaps less known but surely amusing and made for the play of thousands of children, at a much more reasonable price than their rich relatives! I point out with pleasure some specially original subjects, of singular charm. For instance:



• Fratelli Nardi, the series of magnificent didactic albums, realized with semiflat animals in composition



• Rovella Porro, the characters inspired by the Disney comics



• ISAS, the mythical and very rare lattex astronauts



• COMA, hard plastic Selenites, a kid’s dream, who hoped to find them into the mythical Tide boxes



remember these, together with other marks such as Torgano, Fontanini, Dulcop, Texas-APS, POLITOYS, Canè, Tibidabo, and probably it shall be possible to discover many more. In the next months I shall publish posts  with photos, documents and catalogues of these marks if I can find them. Please notify me of  the existence of any interesting material on the subject. The book “Italian toy soldiers” by  Franco Paoletti, is dedicated to the children of 40-50 years ago who still remember the battles fought among plastic armies on the cold home floor, …   This  production are mostly in composition of various materials like plaster, kaolin, glue etc, surely nobler than plastic and PVC, but more difficult to conserve.



A special note is to be made for the glorious mark Landi-Xiloplasto which put on the market a huge and very beautiful series of toy soldiers both in composition and PVC, and would deserve a special publication for the variety and vastness of its production.





nardi
Religous plastic figures are still available everywhere made in plastic






• COMA, hard plastic Selenites, a kid’s dream, who hoped to find them into the mythical Tide boxes

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